Meta Description: Your 5-step guide on how to release music globally. Learn about ISRC codes, metadata, and how to use a distributor like Recods to reach Spotify and 150+ platforms.

Releasing music is more accessible than ever, but mastering the process requires careful planning. A modern distributor like Recods handles the complex task of uploading your music to over 150 platforms, but you are responsible for the creative assets and timing.

Here is the essential, step-by-step guide to releasing your music worldwide and maximizing its impact.

Step 1: Finalize Your Assets and Metadata

Before logging into your distributor’s dashboard, you need finalized assets ready for upload:

• Mastered Audio File: Must be a high-quality format (WAV or FLAC), 16-bit, 44.1 kHz.
• High-Resolution Artwork: Square image, minimum 3000×3000 pixels, RGB color mode. Important: Artwork cannot contain social media handles, email addresses, or specific dates.
• Metadata: This is the text data about your release:
  • Artist Name: Must be consistent across all platforms.
  • Title(s): Correct capitalization is crucial (e.g., “The Song Name,” not “the song name”).
  • Genre: Select 1-3 primary genres.
  • ISRC Code: This unique identifier is essential for tracking royalties. Recods provides ISRC and UPC codes for free with every release.

Step 2: Choose Your Release Date (The 4-Week Buffer)

The biggest mistake artists make is rushing the release. You need time for key promotional steps.

• Set a date at least 4 weeks out. This buffer is non-negotiable.
• Pitching: You need at least 7 days between upload and release to pitch to Spotify’s editorial playlists.
• Pre-Save Campaigns: Use Recods free pre-save links to build buzz and fan engagement in the weeks leading up to the release.

Step 3: Upload and Select Services (150+ Platforms)

Use your distributor’s dashboard to upload your assets and input your metadata.

• Platform Selection: Ensure you select the 150+ services available through Recods, including high-growth platforms like TikTok, Instagram Reels, and regional platforms.
• Rights Protection: Double-check that YouTube Content ID is activated. This free feature from Recods automatically monetizes your music when fans use it in their videos.
• Contributor Splits: If you have collaborators, set up royalty splits immediately using Recods’ free collaborator feature.

Step 4: Secure Your Artist Profiles and Pitch

Once your music is delivered (usually within 48 hours), two crucial promotion steps begin:

1. Claim Your Profiles: Use the ISRC and UPC codes to instantly gain access to Spotify for Artists and the YouTube Official Artist Channel (OAC).
2. Spotify Editorial Pitching: Log into Spotify for Artists and pitch your unreleased track to the editorial team. Be concise, highlight the song’s best qualities, and mention any existing playlist placements.

Step 5: Execute the Marketing Plan

Distribution is the delivery; marketing is the growth.

• Smartlinks: On release day, use your Smartlink—one single link that directs fans to their preferred streaming service.
• Content Creation: Utilize your music on TikTok and Instagram by creating short, engaging video snippets (vertical video is essential).
• Analyze and Optimize: After the release, use Recods’ Advanced Analytics dashboard to check your geographic performance and audience demographics. Use this data to target your next promotion or release.